Wassup Rockers



What Are We Selling Here?

I wanted to point to two commercials from the current Payless ad campaign. The first I’ve seen for a few weeks now, and the reason it caught my attention was because it uses “Van Nuys (Es Very Nice)” by the totally defunct band Los Abandoned. You can see the ad here. I was very pleased to hear it because they never got very big and I feel like they should get a few royalties for their hard work, right? Also, that song is so peppy, I can’t fucking deny its awesomeness. Below, the original video to the song.

Well, more recently I noticed another ad with happy beautiful young people running around in bargain-priced shoes. But this ad uses “Snapshot” by Kinky, who will be playing a free show on August 9 at Central Park. That one surprised me more because it’s an older song. It was never one of my favorites from Atlas, so at first I had to ask myself, “How do I know this song?” I know that Kinky and Los Abandoned are very different bands from very different places, but seeing the two ads, I was pleasantly surprised by two Spanish-language groups featured in these ads. (Actually, I must clarify that both bands had a strong “Spanglish” approach to their lyrics, though.)

I just went to the Payless website and it said that the agency that did the ad is Martin Williams. I wonder if the person who took care of the music thought it was fun and young and appropriate for the demographic they wanted to hit (trendy “cosmopolatinos”??), or if the person just really liked those bands. I also wonder if there are other Payless ads with Latino-friendly bands playing in the background?

Of course, neither of these ads will have as much of an effect as the use of “Paper Planes” in the Pineapple Express trailers and ads. I don’t know how well the movie will fare, which is being released today, but I sure as hell know that the use of “Paper Planes” has affected M.I.A. somewhat positively. I mean, I don’t know for sure if she’s moving more units, but I assume greater exposure to the masses means more chances of selling albums. I was listening to Z100 for the first time in ages, and heard the intro to the song. I wasn’t sure it was the commercial for the movie, but the DJ assured me that I was hearing a “new” track from M.I.A. At first I was really excited that I was hearing her on the radio (don’t ask me why, I can’t explain), but then I was like, “Wait, what about the gunshot sounds??” They tried to mute them, but the song just sounds ridic like that.

“All I wanna do is BANG! BANG! BANG! BANG! … and take your money…”

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